Service / tone 04 · Funnels
ABM
Named accounts, real triggers, and a page built for every account that matters.
Account-based marketing the way an engineer runs it: a researched list of named accounts, company intelligence on each one, outreach timed to real triggers, and a personalised landing page per account instead of a generic deck.
The same engine runs Overtone itself. We sell it because we run it, including international account penetration for companies selling outside their home market.
Your deals are six figures and your marketing is spray and pray.
Sales knows the fifty accounts that matter. Marketing sends them the same newsletter as everyone else.
International accounts go cold because nobody watches the triggers.
01
Intelligence
Named account lists built and researched: who decides, what changed, what they are trying to do this year.
02
Build
Per-account landing pages, sequences and a LinkedIn motion, personalised from the intelligence, not from a mail-merge token.
03
Run
Reply-speed operations: triggers watched, replies answered same-day, accounts reviewed weekly.
The engine is currently deployed for a B2B client in Israel and for Overtone itself. Account-level results publish with client consent only.numbers · TBD