Instrument before opinion.
Server-side tracking goes live, the systems get connected, and the baseline gets stated honestly, including what cannot be known yet. No strategy deck is written before the numbers can be trusted.
What you get
A measurement floor: tracking that survives ad blockers, records matched across your tools, and a dashboard that tells the truth.
Fix what leaks before buying more traffic.
Attribution gaps closed, funnel remediation where the data says users drop, message match between ad and page. Then the value work: CRO, AOV, offer crafting, and a flow built per offer. Every fix is ranked by revenue at stake, and shipped, not recommended.
What you get
A funnel that converts the traffic you already pay for, a higher value per visit, and proof of which fix moved which number.
Scale only what is measured.
Paid on Google and Meta, ABM for named accounts, SEO and GEO for the questions your buyers actually ask. New channels open only on a floor that reports the truth, so budget follows evidence.
What you get
Channel growth you can audit, with creative briefed per batch and killed without sentiment.
Then the loop closes: what Amplify learns, Listen measures next. The system gets sharper every cycle.
Scale is not bought with courage. It is bought with unit economics, and unit economics are built in the funnel.
value per click = CVR × AOV × margin
Every point of conversion rate and every shekel of AOV raises what a single click is worth to you. What a click is worth decides what you can afford to bid. What you can afford to bid decides which auctions you win. That chain is the entire physics of paid media, and only the first two links are under your control.
So the funnel work, CRO, AOV, offer crafting, the flow behind each offer, is not polish that happens after growth. It is the thing that makes growth affordable. A tuned funnel lets the same campaign bid higher, win more, and still hold margin. An untuned funnel makes every scaling attempt a race between volume and losses.
That is why the loop runs in this order. Amplify pours into whatever the funnel is; Tune decides what that pour is worth.
A 20 minute call. Bring a number you do not trust; you leave knowing what we would check first.
Read-only access. We audit the tracking, the funnel and the data flows without touching anything.
Findings: the three fixes ranked by revenue at stake, and an honest answer on whether we should work together at all.