Industry / Luxury bridal
High-ticket appointments booked in software the ad platforms cannot see.
Where it breaks
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The sale starts as an appointment and ends as a payment, weeks apart, in different tools.
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Booking systems with no usable APIs hold the revenue data hostage.
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Ads optimise blind while every platform claims the same gowns.
Proof
206 of 270 payments matched to the appointments that produced them, across two closed bridal systems on two continents.